About the brand

We do beauty differently at Lime Crime. As a cult-status, digital-first makeup and hair colour brand, we’re here to unleash what makes you unique. Founded by makeup visionary Doe Deere in 2008, our mission is to create products and experiences that transport you to a magical world where you can express yourself unapologetically, experiment with every colour of the rainbow and escape from looking like everyone else. 

We’re known for creating colourful trends and innovations that have taken the industry by storm, from our famed Velvetines, one of the first liquid matte lipsticks, to our best-selling Venus palettes which started the reddish grunge rage, to the sparkle of Diamond Crushers to our award-winning Unicorn Hair Colour. 

Certified vegan and cruelty-free brand by both PETA and Leaping Bunny, our makeup and all of its globally-sourced ingredients are never tested on animals. After all, we are the makeup for unicorns.